Recent Posts

Goals Development #2: Realistic and Ambitious

I mentioned in a previous post the goals “sweet spot,” which falls on the spectrum between realistic and ambitious. In the last few days I’ve had several discussions that made me realize I should explain in more depth. Here is a typical exchange I’ve been having, much simplified. Applicant: “My short term goal is to be involved in IT and ... Read More »

Cornell Questions

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The Goals Essay: An Overview

MBA admissions committees (adcoms) are like venture capitalists – they want to “invest” in the best people with the best ideas. Your goals essay then is your “personal business plan,” expressing your short- and long-term career ambitions and why they matter to you professionally and personally. You should not discount your personal reasons since those may very well distinguish your ... Read More »

LBS Questions

Here they are. Read More »

UNC/Kenan-Flagler Questions

Here they are. bryan@elite-essays.com Read More »